somarts

SF Underground Market

February 5th Underground Market Vendors

The market is at SomArts, at 934 Brannan St, in SF. Starts at 11am, ends at 11:00pm. DAY VENDORS:

Sasonao latin Cuisine  --  Tony Ulloa  --  Nicaraguan cuisine Fresh Bite Bakery  --  Cindy Tsai Schultz/Terry Betts  --  http://www.freshbitebaking.com/ --  baked goods Todd Masonis  --  bean-to-bar chocolate mo foods  --  Caterina Rindi/Jae Brim  --   www.mo-foods.com --  foraged/gleaned pickles & preserves Epicurean Solutions  --  Moira Tocatium  --  Veggie Deli Salads Starter Bakery  --  Brian M. Wood  --  www.starterbakery.com --  bakery Three Bowls  --  Indu Kline  --  Ambrosia - food of the gods James Saltzman's Smoked Bacon  --  James Saltzman  --  smoked bacon & brownies Rokas/Kelli Armonas  --  honey & mushrooms Beet Freaks  --  Sharon Salmon  --  pickles Earth Alchemy Chocolate  --  Susan Marjanovic  --  earthalchemychocolate.squarespace.com/ --  raw herbal chocolate Bread Project  --  Diedre Linburn  --  chocolate chip cookies The Chai Cart  --  Paawin  --  hot chai & chai packets Canvas Underground  --  Peter Jackson   www.canvasunderground.com --  meats & gumbo Raja Sen  --  dal and balsamic vinaigrette Quackery  --  Scott/Ramona  --  kombucha Ben Sawicki  --  flavored kale chips & veggie curry Josey Baker  --  bread Dehesa  --  Edward Lekwart  --  artisan sausages Tamales By Rudy  --  Rudy Santiago  --  burrito-sized tamales German Bread  --  Katrin Staugaard/Daniela Busse  --  traditional German bread & foraged plum jams Le Chaudron Magique  --  Isabelle Sin  --  seasonal jams Kirsten Roehler  --  seasoned goat cheese, seasoned salts & pickled lemons Yaella Frankel  --  chutneys, relishes & salsas Telegraph Hill Coffee Roasters  --  David Oliver  --   www.telegraphcoffeesf.com --  coffee

NIGHT VENDORS:

Flosa Creamery  --  Jordan Grosser  --  bacon-wrapped mochi CoCoTutti  --  Elyce Zahn  --  http://cocotutti.com/ --  caramels, chocolates Jilli  --  Will Schrom and Jacky Hayward--  www.jilli-icecream.com --  sarsaparilla and raw ice cream! Whole Beast Supper Club  --  Kevin Bunnell  --  pig products Lan Kulapaditharom  --  Tawainese: beef/chicken slider & shrimp wonton Lelajay's Ridiculously Good Gluten-FREE  --  Lila Akhzar  --  gluten-free brownie bites Aaron's Almost Better Than Sex Cake  --  Aaron Keller  --  chocolate oreo-toffee cake & beer dogs Sidesaddle Kitchen  --  Laura Miller  --  www.facebook.com/SidesaddleKitchen --  raw vegan pies Mama’s African Kitchen   --  Dupe Bello  --  traditional African curry dishes JazzyB's Recipez  --  Jasmine Ball  --  mac n’ cheese-veggie & w/pork belly A Humble Plate  --  Rathsamee Ly  --  Laotian Food Saucy Dumplings  --  Michael Lee  --  pork & vegetarian dumplings Hella Vegan Eats  --  Sylvester Chitica/James Raushenberg  --  www.hellaveganeats.com --  Vegan deliciousness Luscious Liquids  --  Kathy DeWitt/Tracee Raptis  --  elixirs and such Sajen Foods  --  Morisinah Katimin  --  Gado-gado & satay burger w/peanut sauce (Indonesian street food) Laksa Pho King  --  Stephen Backer  --  Vietnamese Pho & Malaysian Curry Laksa The Occasional Macaron Shop  --  Katie/George Wang  --  www.facebook.com/macaronshop --  macarons Angry Man Eats  --  Paul Midgen  --  chicken & waffles Tamale Nation  --  Alison Greenwood/Maria  --  tamales & empanadas Eric Eberman  --  veggie empanadas Bake It Banana  -- Courtney Dougherty  --  banana desserts

OUTDOOR NIGHT VENDORS: Kitchen Sidecar  --  Katie Kwan  --  www.kitchensidecar.com --  banh mi burger Pizza Hacker  --  Jeff Krupman  --  pizza The Grilled Cheese Guy  --  Michael Davidson  --  grilled cheese Sataysfied  --  Feldo Nartapura  --  www.sataysfied.com --  Indonesian satays Boffo Cart  --  Rhasaan Fernandez/Crystal Williams  -- hot sandwiches & paninis Panguita  --  Andre Joffroy  -- beer battered fish tacos & beef tostadas

Uncategorized

July SF Underground Market Full Vendor List

Here's a list of all the vendors that will be at this Saturdays SF Underground Market at SomArts (934 Brannan St). We've got some really great stuff this time around! Remember, you can get a ticket online, or just show up at the door, but either way, you need to become a member here. See you Saturday!

  • Tony (Anthony) Ulloa   -- empanadas and plantain chips -- Sasonao latin Cuisine
  • Julia Lazar and Tom Franco  -- 23Monkeytree -- santosha kombucha
  • Maryanne Cooper (Bendotoff)   -- Foodie Fix -- ice cream
  • Amber Shigg   -- Golden Roots Catering -- vegan and veggie cuisine
  • Lori Lovejoy  -- Laar's whole-grain treats -- whole grain healthy cookies
  • Rebecca Dyas & Rebecca Hardberger   -- R&R Italian Sauces -- Italian pasta sauces
  • Steve Green   -- Dr. Steve's Magic -- veggie & fruit juices and cakes
  • Natalia Anguiano   -- Dona Lucy Salsa -- salsas & moles
  • Caterina Rindi & Jae Brim   -- mo foods -- lemonade, marmalade and sabayon
  • Denise Leung   -- mmmeat! -- asian style carnitas
  • Leah melnik   -- De Lovely -- BBQ glazes and granola bars -- http://delovelydinners.com/meet_the_chef
  • Emmy Moore & Jonah Susskind   -- Emmy's -- pickles & jams
  • Steve Jakubowics & Sarah Choi   -- Nonesuch Bakery -- baked goods --http://nonesuchbakery.blogspot.com/
  • Katie/George Wang   -- The Macaron Shop -- macaroons
  • Susan Marjanovic   -- Earth Alchemy Chocolate -- chocolates-- http://earthalchemychocolate.squarespace.com/
  • Jackie Woods   -- Monet's Cakes -- cupcakes -- http://twitter.com/MonetsCakes
  • Leslie Quinn   -- Zukra Bakery -- gluten-free treats
  • Robert Minasian   -- California Cane & Fruit Co. -- cane juice -- http://californiacaneandfruit.com/
  • Sheryl Leaf & George Gumulsinski    -- biscotti & granola
  • Marisa Williams   -- Dulceria -- cooies & cakes
  • Alice Wilson   -- peach BBQ sauce
  • Amie Bailey/Angie Serna   -- Sugartit Kitchens -- baked goods, pickles & jams
  • Rebecca Ets-Hokin   -- http://www.gorebecca.com/ -- honey
  • Jessica Hubler   -- Sweet Francisco -- sweets -- http://www.sweetfrancisco.com/
  • Cork Marcheschi   -- Red Dot Eats -- carmel-almond-chocolate turtles and filled buns
  • Loris Matterson   -- JERK. (Matterson's Authentic Jamaican Cuisine) -- jerked chicken and bread
  • Erin Wade/Allison Arevalo  --  Homeroom (formerly Little Mac) -- mac n’ cheese
  • Lisette  -- Evil Jerk Cart -- Authentic Jamaiican Cuisine -- http://www.eviljerkcart.com/
  • Paula Tejeda   -- Chile Lindo Empenadas -- empenadas -- http://chilelindoempanadas.com/
  • Keith Agoada   -- Empenada de mi pueblo -- empenadas -- http://lucinaskitchen.com/
  • Roberto Mercado & Katelyn Murdock  -- La Chureria  -- churros w/dipping sauce
  • Emilianna Ceribelli  -- Chef Mili -- French & Brazilian treats -- http://www.chefmili.com/
  • Ahram   -- Ahram Namu Kimchi -- kimchi topped hotdogs
  • Rathsamee Ly   -- A Humble Plate -- Laotian food -- http://twitter.com/ahumbleplate
  • Van Dao  -- Biscuit Boy -- biscuits
  • Will Schrom --   sarsaparilla and raw ice cream
  • Kathy DeWitt/Tracee Raptis   -- Luscious Liquids -- elixirs and mixers
  • Zach Watson   -- Dr. Watson's Sausages for Days -- sausages
  • Rebecca Cheng  -- ??
  • Sarah Dvorak  -- Mission Cheese -- racellette -- http://missioncheese.blogspot.com/2009/09/comte.html
  • Katie Kwan  -- KitchenSidecar -- banh mi burger -- http://twitter.com/kitchensidecar
  • Clay & Robin Knight  --  salsa
  • Ron Escopete  -- Uncle Clem's Food -- chicken & rice -- http://twitter.com/uncleclemsfood
  • Andrew Baber   -- Chu it up -- Gochujang sauce and hot Korean dishes -- http://www.chuitup.com/
  • Becky Spencer   -- urban preserves -- jams -- http://www.facebook.com/urbanpreserves?v=info
  • Moira Tocatium   -- Epicurean Solutions -- deli salads
  • Jeff Krupman   -- PizzaHacker --  oven baked pizza -- http://www.thepizzahacker.com/
  • Brandon Yee   -- pulled pork sandwiches and briscuit
  • Michael Christie/Abby Ward  -- SF Delicious Catering -- French Street Food -- http://www.sfdelicious.com/
  • Seema Hamid  -- Rotee Brunch -- Pakistani | German | American Fusion Brunch -- http://roteebrunch.blogspot.com/2010/04/rotee-brunch-menu.html
  • Genny McAuley  -- Nanny's Mustard -- mustard
  • Laura Miller   -- Sidesaddle Kitchen -- raw vegan cookies -- http://twitter.com/SidesaddleKitch
  • Katy McLean  -- Christopher David Macaron -- macaroons -- http://christopherdavidmacaron.com/
  • Chris Chiang  -- Auntie Priscilla's Gourmet -- curry dumplings
  • James Hall  -- Raw Daddy (JimmiJam) -- raw food cones -- http://www.rawdaddyfoods.com/
  • Branden Herrell  --   burgers w/special sauce
  • Angela Montemayor  -- Angela's Blackbottom cakes -- cupcakes
  • Molly de vries  -- The Fabric Society -- textile carriers -- http://ambataliafabrics.blogspot.com/
  • Devon Fenimore  -- Bakesale Fruit Crisps -- fruit crisps -- http://devonfenimore.com/test2/

thoughts

Should the SF Underground Market be bigger?

market line

market line

The first and most obvious answer to this question is yes.  If one throws an event that draws more people than your space can fit, you move up. Bigger is of course better, and in all things, we want to be as big as we can get. Right? I'm not so sure.

It’s a question I get a lot. People tell me that we need a bigger space, and the running joke seems to be that we should move it to the Cow Palace. Its definitely something we think about not the Cow Palace – when I see the hour and half wait to get in, get angry emails from customers  (actually just got my first one a couple days ago), and patiently explain to vendors for the 20th time that in fact we can’t let anyone else in at the moment, lest we all die fiery deaths as martyrs for the local food movement (translation: we've reached fire code capacity).

We’ve done our best to make the market accessible to as many people as possible.  We started this past December in a small Victorian in the Mission (seven vendors and 150 customers), and moved to a warehouse on Capp St. (30 vendors and 700 customers)— both still not big enough.  When we approached SomArts I thought that was it. There was no way we could overfill that space. This of course hasn’t proven true.

The space we have now, SomArts, is in the range of 5000  feet. That's 35ft wide, and 144 feet long. It's a large space by any measure.

We pay several thousand dollars to rent SomArts for a night and by SF standards, that's very cheap. The next space up in size is about $10,000. That’s before shelling out for a cleaning staff, security, insurance, alcohol license, the band, equipment, and all the other less obvious costs that go into creating an event for 2,000 people.  I don't say this to complain, but to set the stage for a fact: If we got a bigger space, we would be forced to raise the vendor fees. As it is, the vendor fees don't cover the cost of the space, which is why you paid $2 to get in this month. In May, we lost money on the market because the event was free. We don't need to make a killing, but a market that loses money every month will not be around very long.

"But wait,” you say, "a bigger space would mean more people, more people equals more money, so no need to charge the vendors more.” Not necessarily. A larger space would definitely let more people enter at the same time, but the number of people coming in would not be guaranteed to go up by the amount we would need to make it worth the costs.

The current vendor fee is $50, a very low bar for entry into a commercial sales space like ours, but for some of our vendors it’s a stretch to pay that cost. Our vendors are making products that they are passionate about, but are also very expensive to produce. The profit margins are already slim, and it wouldn’t feel right to charge the $100-$300 per stall that a larger space would require.

I like the size it is. The market feels more like a big party, rather than a vast trade show. I like that we can fit upwards of 40 vendors inside and still have room for a couple hundred people, while at the same time being able to see the whole space in one sweep.

I like SomArts. We have a good deal of freedom at SomArts and the people who work there. They are very supportive of our ideas, and seem to genuinely want to make things work for us. No one working on the market has much professional event organizing experience; there are a million random things to think about when planning a market, so getting some help along the way is key. A larger commercial space probably would not offer that kind of support.

I like the idea that in creating a market for the SF food community to come to together, we are at the same time supporting a venerable SF non-profit event and art space. A space that hosts the kind of events that make SF what it is. They go out of their way to court and support burgeoning orgs (like ours) that would otherwise not be able to afford such a professional space, and for that they deserve our support. Every person that walks through their door helps them to get funding from grants as well as the city, so 2,000 people coming through each month at our market gives them some real leverage.

People do have to wait. I don't feel good about it (although most people I talk to seem pretty happy with the whole experience, meeting fellow food obsessives in line is always fun). It’s great that people come out to show so much support, and ideally we wouldn't make them wait so long to show that support.  Note: If you want to miss the lines, come during the day next month, there will be tons of room.

Next months SF Underground Market will again be at SomArts on July 24th(this time on a weekend!).  Although there is often a wait at night (hint: for a more relaxed time, come during the day).  I want to say that I really do appreciate that people wait as long as they do. That kind of support shows the vendors that there is a market for what they make, and encourages them to keep getting better at what they do.  I do believe that bigger is not always better, and there is a really intimate vibe now that I feel like we may lose if we expand. This doesn't mean it will always be there, but for the time being we're staying put.  Let me know what you think. You think we should move? Did you see anything at the last market that needs changing? Thanks for reading, and thanks for coming, see you all next month!

Thanks,

Iso

photo by Robin Jolin: robinjolin.com

Uncategorized

More posts....first on the market

So Ive decided to post more on this a here internet web machine. These wont be polished, I wont go back and add the ' in wont for example. But more quick snippits of whats going on in the forageSF world. 1. So. The 4th Underground Market is done. It was a great time, even though I have felt better (not feeling so great that day). It was the first time Ive used a legitimate events space for anything Ive ever done. Its always been warehouses of friends, peoples backyards etc..but with people waiting so long to get into the march market, I figured I owed it to all of you to pony up some cash for a bigger space. It was MUCH bigger, although people still ended up waiting.

There are all these little things that come along with using a real space that I would have never imagined (maybe if Id actually read the policies beforehand I would have figured it out, but reading policies is not my strong suit). For example, $300 charge for trash sorting! $300! I agree that trash should be sorted, but I guess I though people would do it themselves.

Overall it was a great time in a great space. We had 70 (70!) vendors this time, which may have been a few too many for the space, but I think everyone had a good time. I think its great that so many people are interested in showing up for these kinds of events. Supporting the local/alternative economy, rather than throwing their money into the wind (read: corporations), never to be seen again, they choose instead to give it to their neighbors, and in doing so, get to help them succeed. Good times.