Raising Some Funds for Forage Kitchen
I'm getting really excited about our kickstarter campaign for Forage Kitchen. I think it'll be a great way to not only raise some funds to get the project rolling, but also a way to get the word out on the project. I'm trying to leave nothing to chance, I hate the idea of working so hard on getting a video done, raising some cash, and then losing it because we haven't made the full amount (the way kickstarter works is that you set a goal, and if you don't reach that goal, you don't get any of the donations you've accrued).
This project seems like it will be a popular one, but in the interest of being prepared, this is my plan of action:
1. Make a great video - We've been working for a while on making a great script for the video. One that explains what the project is, why we're doing it, who it will help (both locally and nationally), specifically what we will use the money for (very important this is included), and what I've done in the past as far as community oriented organizing.
I see this project as not only an SF creation, but something that can be used as a model for other cities that have similar needs. I think the spread of The Underground Market has shown that there is a real national movement of people producing food on a small scale, and the bottleneck is a space where they can come together to work on their businesses. We also got a great illustrator to draw some pictures of what the kitchen will be, and we're going to incorporate them into the video.
2. Make a plan - I met up with a guy named Dan Whaley who has recently raised $100K on kickstarter with a project called Hypothesis, to get some advice on the process. It was incredibly illuminating to talk to him. Before we spoke I thought we would make a video, send it out to the email list, and hope for the best. What he taught me is that you really need a coordinated plan. Who you're going to send it out to, and at what time. Most videos experience an initial burst of funding in the first few days, then level off. What he suggested is that you plan for that, and create a 3 section approach. 1. Initial blast to people who will support the project -contacts both personal and professional 2. Contact media to write stories as the project is starting to level out, for a new burst of interest mid-way through 3. A final push in the last couple days of the project, for that final support
I've begun to make a list of people/organizations that I know/think would be interested in supporting the project, and Im excited by how broad they are. Im going to reach out to a pretty diverse list of media, some that I've worked with in the past, some that I'll be cold calling, food orgs, chefs around the country, leaders of other underground markets locally and worldwide. This is really something people can get behind, and its cool to be working on a project that I can feel 100% in saying is being created for all the right reasons.
I've been talking a lot about this project recently, but this will be the first national exposure it will get. Its exciting, and actually pretty terrifying, but calming to think that we've got a lot of support behind something that will be great when its created.
Have you kickstarted? What's your experience? Tips? Things to avoid? Can you suggest organizations/individuals that you know/think would be into giving the project exposure?