SF Underground Market

Night Market

A couple weeks ago, we had our real first Underground Market collaboration with Public Works.  It went really well.  Dare I say it was one of the best markets yet?  Almost all the vendors sold out and over 2,700 people came throughout the day.  The Public Works space is really great: two floors with enough nooks and crannies that you’re always discovering new food creations around every corner. On top of that, there were two full bars, which is of course never a bad thing.  We had 60 vendors with everything from bacon wrapped mochi to brick oven pizza to jerk chicken to Vietnamese crab noodles to kombucha. Throughout the day portion of the market, about 500 people came through, which was a good amount for the space. We had a pretty broad range of vendors, from chicken and waffles to kombucha, and everyone who came through seemed to have a good time. The space is such that less people fill it out, although the capacity is still pretty high.  I left at 4 to get some last minute prep done (I made ramen with char siu for the market).

Although I also organize the market, I almost always cook something.  The reason I started the market in the first place was so I could have a booth, and I’m always more happy cooking than just standing around. When I came back just before six, there was already a line wrapped down the block, and around the corner.   It was great to see. It felt like the second market we did. The first market we ever threw attracted 150 people, and the second one had over 800. I never imagined it would be that popular.  It was so exciting to walk out and see that many people at an event I was organizing. This felt the same way; it had that same sense of excitement. The line was there for most of the night, although it was moving pretty fast, and the market didn’t really die out until around 1am.

Music has always been something we’ve wanted to include in the market.  From the first time, with 15 people sitting in a circle around an acoustic guitar player, I’ve always imagined that music was one of the things that set our market apart from a regular farmers market.  Unfortunately, a lot of the time it’s been an afterthought, something we have, but is not given the attention it needs to really be a focus. Public Works handled that this time. Although it wasn’t exactly the kind of music I listen to, I thought that it gave a nice vibe to the day.  It really went off just like we talked about, with chill, background music during the day that gave way to hard electronic from 12-2. We also had a smattering of acts, from a violin player to an accordion, that were playing throughout the market. It gave a nice vibe, something akin to a Parisian street fair.

Public Works is definitely somewhere we’ll be again. The guys who work there made it super easy to pull off a great market, and the space is great.  We’re actually thinking about having it outside when the weather gets better, which should be a lot of fun. We would close off the street, with a beer garden, music, and lots of vendors outside.

That’s all for now. Overall I think it went great.  A good first collaboration, and definitely not the last (I’m meeting with Kelly from Indiemart this week).   The great thing about this kind of collaboration is the way it takes us out of our heads. Gets some fresh ideas, and exposes us to other audiences. It’s good to see so many people come out to support this kind of event.

Every vendor at the market is someone who is trying to make their passion their profession, and a market like this shows that it’s definitely possible.  For those of you who came late and didn’t find too much food left, very sorry. Amazingly, almost every vendor sold out by 10pm. We actually went out to the market and bought ingredients for egg sandwiches at 11, just so there would be something left. It was amazing how much people bought.  Thanks to everyone that came out, both sellers and buyers, you’re the reason it all works.  For more pics from the market, check out our facebook page

The next market is Saturday Feb 5th at SomArts, 934 Brannan, SF from 11am-11pm

Thanks

Iso Rabins

photos by Andria Lo